New Ethical Grooming Brand on a Mental Health Mission

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Kings is ethically produced in the UK and 20% of all profits help with #RedefiningMasculinity

A crowdfunder campaign has launched which aims to raise investment for Kings, a new ethical grooming range. What sets Kings apart is the founder’s pledge to give 20% of all profits made from all sales of the range to supporting male mental health and youth projects.

Kings is a new grooming range of beautiful, high quality products, including an aftershave fragrance. Kings is truly one of a kind when it comes to grooming, and in addition to its social mission it’s also 100% vegan, cruelty free and approved by the Vegan Society and Cruelty Free Bunny. What’s more it’s independently owned and ethically produced in the UK, with all products in the range being paraben and palm oil free, containing natural essential oils and being environmentally sustainable.

The crowdfunding campaign, which launches on Monday 30th April 2018, is product-based, with Kings’ visionary founder Blue O’Connor aiming to raise £10,000 with the sales of 500 bottles of Kings Aftershave (50 ml), priced at £49.99 RRP, as well as 10ml travel size bottles and ethical t-shirts. This will enable Blue to launch Kings as a business, and cover much needed set-up costs.

The aim is for at least 20% of the profits generated by the crowdfunder campaign to go towards supporting two charities in Blue’s hometown of Bristol, Mentoring Plus and Bristol Mind, as well as Kings’ own flagship project: an urban gym and health and wellbeing programme for men. Each organisation is about empowering men to improve their mental health and wellbeing, and putting them on a path to a brighter future.

Blue is part of the new breed of social entrepreneurs who believe that brands today need to do more: “All the products in the Kings grooming range are certified vegan, which is important to me as a long-time vegan and animal lover. I’ve also taken things one step further by pledging a percentage of profits to supporting male mental health, another cause that’s close to my heart.”

Inspired by his own experiences with mental health issues, Blue says: “There’s still a huge stigma with men when it comes to dealing with mental health issues. I feel strongly that we need to open up the conversation and empower men to be open about their problems and address them to live healthier and happier lives. We want to encourage men to challenge the unhealthy, unrealistic ideas society holds about masculinity, and redefine what masculinity means in 2018.

“Kings is all about challenging the norm and using our brand to help power change, whether that’s offering high quality grooming products that are also vegan and ethically made, or using profits from the range to help change the way men deal with mental health issues.

“We have big ambitions and are excited about what lies ahead. The first step is this crowdfunding campaign, which we hope will hope create momentum for Kings and mark our first success.”

Kings is an aftershave and grooming brand. For more information on the Kings range:

Check out the crowdfunding campaign here


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