Wearth London is all about changing perceptions around what it means to be sustainable and making it easier to shop consciously in the UK
Wearth is a new online department store bringing together a range of contemporary UK brands from natural beauty to furniture who make products that meet sustainable values with high quality and relevance. They have individually selected over 20 partner brands and their products for their sustainable / ethical production (no mass produced goods or sweatshops!), natural ingredients and/or recyclable and up-cycled materials. Core to what they do is championing UK brands. Wearth is setting out to be a platform which supports and vitalises the sustainable retail offering.
THE ONLINE STORE
An active blog with lots of guest bloggers will keep customers updated on the latest sustainable lifestyle tips and stories. Rather than having a big warehouse where all their products are sent to and then repackaged their brands deliver direct to the customer – a more efficient way of running the store.
Wearth is a new company set up by two people in their twenties who want to make sustainable living both accessible and attractive. Ed is a Geography graduate who has developed a passion for protecting the environment during his studies and Imogen, who is finishing a marketing degree, is equally passionate about promoting sustainable living through rewriting the stereotypes associated with eco-products.
“Our aim is really to make it easy to find nice brands which have sustainable values and are relevant to our customers. There are some great products out there in the UK but they’re hard to find, that’s why we’ve spent over a year now researching and partnering up with these brands, making them more accessible. We want to make the eco-movement more widespread in the UK.”