New campaign exposes Vietnam’s bear bile farms
Vietnam is a country admired and loved around the world. Sadly, its reputation is tarnished by horrendous, cruel and unecassary bear bile farms. For thousands of years Asian medicine has presented yellow fluid from bears’ gallbladders as a cure for liver conditions, cancer and general wellness. The treatment is not effective and many better alternatives areon the market. Tragically this information is not getting to consumers in Asia who will still pay large amounts of money for the substance.
To collect the bile wild animals are trapped and then held in appalling conditions. They are effectively tortured over multiple decades.
Launching on World Animal Day 2017, animal welfare organisation FOUR PAWS launched an urgent, shocking, viral online experience to push forward the much-needed ban to bear bile farming in Vietnam.
The charity collaborated with creative agency Don’t Panic, asking members of the global public to take the ‘Bear Endurance Test’ to highlight the severity of the situation and the race against time to save these bears from captivity.
Check out the special interactive microsite:
Approximately 1,300 bears are currently being tormented in Vietnamese ”farms” and private backyards, shut up in cramped metal cages. FOUR PAWS are calling on the Vietnamese government to take the necessary measures to end bear farming.
Kieran Harkin, Head of International Wild Animal Campaigns at FOUR PAWS says –
“To be able to send a strong message to the Vietnamese government, FOUR PAWS aims to bring the voices of 1 million people across the world who have signed the petition to the Vietnamese government”, states . “This will help deliver an unprecedented message that now is the time to finally end bear farming for good.”
Please lend your voice by signing the petition –
Four Paws are currently constructing a new state-of-the-art sanctuary in Vietnam that, once the government agrees, will eventually be able to offer a home to a hundred of the bears. They aim to change public perception in Vietnam with the opportunity to come and learn and see them in a species-appropriate environment. The new bear sanctuary will soon open its doors to the first bears in urgent need of rescue.