Gross National Happiness – The Message

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Gross National Happiness – The Message from GNH Centre Bhutan on Vimeo.

“Gross National Happiness is more important than Gross National Product”

– His Majesty Jigme Singye Wangchuck, The Great Fourth Druk Gyalpo

Gross National Happiness (GNH) is a holistic and sustainable approach to development which aims to strike a balance between material and non-material values, prioritizing the happiness and well-being of humans and all life. The objective of GNH is to achieve a balanced form of development encompassing a range of domains each of which makes a vital contribution to our happiness. Since the time of the fourth King’s declaration in 1972, GNH has been Bhutan’s guiding development philosophy with substantial steps being taken since 2000 to define, explain and even measure GNH.

The GNH Centre programmes offer a unique opportunity to experience GNH principles in daily life and to reflect on how to implement these principles in our own context in a practical way; they offer an inspirational and motivational experience that can transform participants deeply.

You might also find this of interest – Green and Happy – by finding ‘sustainability double-dividends’: lifestyle choices which improve both well-being and sustainability we find a popular route into the future ecological age.



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