Air pollution hits the pop scene: Tom Vek: Aroused

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From www.nowness.com

A cast of bright young things gives new meaning to conspicuous consumption in Tom Vek’s latest video “Aroused,” directed bySaam Farahmand. “It’s a nod to the way in which smoking is used heavily and quite innocently in art and fashion,” says the indie music anti-hero. “In the video, it represents feelings of being overwhelmed and extremities—both of which tie in with the sentiment of the album.” Released earlier this year, Vek’s sophomore effort Leisure Seizure marked the end of a five-year mysterious hiatus for the self-taught multi-instrumentalist, and sees him hone a more controlled interpretation of the much-adored inventive pop that marked his 2005 debut, We Have Sound.

 

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