EcoHustler is inspired by Adbusters. Not least for their refusal to allow our shared space and reality to be owned and controlled by corporations who exist solely to sell shit and make money. Much is made of the corporate take over of nature, our lives and our economies but what about the corporate take over of our minds!?
Our sensitive brains are bombarded with negative and unsustainable messaging as soon as we walk out the door. People in cities can be hit with up to 2000 messages a day urging them to buy shit they don’t need. No wonder well-being is declining and the natural world is collapsing. Reality is a mass, shared hallucination and with this relentless onslaught of carefully crafted messaging human behaviour is normalized in a pathological state of endless wanting.
It is not just nature we are paving over but our minds. The practical and proactive response is to ‘culture jam’. That is to compete with an alternative narrative that can help people see that another world is not only possible… it is preferable, imminent and will be co-created by us. To spark a wave of epiphanies that shatter the consumerist worldview. We must all fight against pro-consumerist advertising wherever it rears its ugly head.
Responding online is all well and good…. but there is a danger we just preach to the converted. How do we reach the people out on the street, walking between the invasive advertising hoardings? How can we offer an alternative message?
Not: drink cola to be happy or drive a car to have status or spray this chemical to get laid. But: breathe, exist, create, grow, resist, love and be a part of something bigger than ourselves; something with meaning.
To reach people we have to be brave and head out at night with our faces covered. We have to find the shadows and upload our home-grown messaging to the urban fabric. We need to give the human beehive a repaint.
This is your invitation to get involved. Download an eco-propaganda poster and stick it up in your neighbourhood using the wheat pasting instructions below. Even better, design your own poster and send it in. The best posters submitted will be featured on this site available for others to use.